Scroll Report
from the apps we open first thing in the morning to the creators, media, and algorithms shaping what we see.
Scroll Report
Consider the latest retail obsession: the Labubu. Whether you’re obsessed, you’re a hater, or you’ve never heard of them, Amanda Mull says they epitomize a cultural shift: Increasingly, brands are…...
Amanda Mulllinkedin.com
Negative Personal Experiences Decline by 39% Among Reddit Users from 2023 to 2025
We first examine whether Reddit users had “personally witnessed or experienced something that affected them negatively” in the 28 days prior to completing the survey, one of the two overarching negative experiences questions we ask survey respondents. Reddit’s share... See more
We first examine whether Reddit users had “personally witnessed or experienced something that affected them negatively” in the 28 days prior to completing the survey, one of the two overarching negative experiences questions we ask survey respondents. Reddit’s share... See more
Reddit in Transition: A Two-Year Examination of Social Media Experiences and Evolution
Reddit becoming less negative
Retailers that can appeal to younger and tech-savvy shoppers stand to gain, as back-to-school shoppers who use social media in their shopping journey typically spend 1.8 times more than those who do not use social media.
2025 Deloitte Back-to-School Survey
The creator economy is now a multi-billion-pound sector, with estimates placing its value at over £200 billion in 2025.
But while the early years rewarded relatability, mass appeal, and a good editing style, we’re now entering a phase where value creation looks very different. The creators gaining traction now are the ones who deliver something... See more
But while the early years rewarded relatability, mass appeal, and a good editing style, we’re now entering a phase where value creation looks very different. The creators gaining traction now are the ones who deliver something... See more
The Rise of the Infotainer: Why “Being Smart” is Marketable Again
content creators as thought leaders / infotainment
Tiny Awards
tinyawards.net
Social franchises are the promise of content, community, and commerce, delivered at last.
The closest business model that came to social franchise is what Sephora is doing with its My Sephora Storefront and what Condé Nast is doing with Vette. Amazon and Best Buy have also been offering shoppable creator storefronts.
The closest business model that came to social franchise is what Sephora is doing with its My Sephora Storefront and what Condé Nast is doing with Vette. Amazon and Best Buy have also been offering shoppable creator storefronts.
Korean-born German philosopher Byung-Chul Han, in his seminal book The Burnout Society, argues that modern life has shifted from a disciplinary society (where we were told what not to do ) to an achievement society (where we are constantly encouraged to do more, be more, connect more ). This shift creates a culture of self-surveillance and... See more