influenced

10: Add a consequence in the hookNot “Day 1 building my company”Try “I quit a six figure job and I have 90 days to make this work”Risk is the best retention strategy on earth9: Volume creates breakthroughsIf he started over, he would post 3x a dayQuantity is not the enemy, randomness isStop chasing overproduced perfection8: Ride someone else’s... See more

Across the industry, there has been further prediction that the next niche of creators are the “intellectual content creators” or “thought leaders”. Those who influence you through their expertise such as journalism over personal taste or opinion.

We're entering a new phase of the creator economy in which creators are moving upstream to start building assets. They’re becoming co-builders, equity holders, allocators, and brand architects.Across my work and the industry at large, I’m seeing real experiments with creator ownership take shape:Licensing IP:- We’re striking both retail licensing... See more

I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more

For example, influencers must clearly state when information comes from studies or when a video includes AI-generated material. Platforms are also required to educate users about their responsibilities when sharing content online.

The CAC has gone even further by banning advertising for medical products, supplements, and health foods to prevent... See more

It's like bringing a friend to a party. 🎉 Here's how it works: 🗣 The Audience. A creator isn't ultimately obligated to the brand that's writing them a sponsorship check. They're obligated to the audience. It's a creator's most important and core constituency. Because it's the audience that gave them the ability to get that sponsorship check in the... See more

Build leverage beyond an audience

Your reach isn't just in your follower count or subscribers — it's the credibility, relationships, and pattern recognition you develop while creating. At any scale, this converts into business leverage.

• At 1,000-5,000 followers: You've learned what resonates in your niche. You know the common questions, the gaps in

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