The $37B Creator Surge: How the Creator Economy Became Advertising’s Fastest-Growing Channel
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The $37B Creator Surge: How the Creator Economy Became Advertising’s Fastest-Growing Channel
4. Creator content consistently outperforms brand-produced creative
Across TikTok, YouTube, Instagram Reels, and paid amplification, creator-led content beats brand assets in engagement, CTR, watch time, and ROAS. It comes as no surprise that creators are shaping culture, and brands are taking note.
In fact, 48% of advertisers now call creators a... See more
Across TikTok, YouTube, Instagram Reels, and paid amplification, creator-led content beats brand assets in engagement, CTR, watch time, and ROAS. It comes as no surprise that creators are shaping culture, and brands are taking note.
In fact, 48% of advertisers now call creators a... See more
Because of Marketing • The $37B Creator Surge: How the Creator Economy Became Advertising’s Fastest-Growing Channel
for the rise of expert influencers (or the death of traditional influencer) + for it’s a good time to be a creator
Across the industry, there has been further prediction that the next niche of creators are the “intellectual content creators” or “thought leaders”. Those who influence you through their expertise such as journalism over personal taste or opinion.