Alex Manderstam
@alexmanderstam
Alex Manderstam
The 2026 creator economy trend replacing virality as a sign of success
Sprout Socialsproutsocial.substack.com
4. Creator content consistently outperforms brand-produced creative
Across TikTok, YouTube, Instagram Reels, and paid amplification, creator-led content beats brand assets in engagement, CTR, watch time, and ROAS. It comes as no surprise that creators are shaping culture, and brands are taking note.
In fact, 48% of advertisers now call creators a... See more
Across TikTok, YouTube, Instagram Reels, and paid amplification, creator-led content beats brand assets in engagement, CTR, watch time, and ROAS. It comes as no surprise that creators are shaping culture, and brands are taking note.
In fact, 48% of advertisers now call creators a... See more
Because of Marketing • The $37B Creator Surge: How the Creator Economy Became Advertising’s Fastest-Growing Channel
for the rise of expert influencers (or the death of traditional influencer) + for it’s a good time to be a creator
The Snowball
audible.co.uk
Obviously Awesome
audible.co.uk