influenced

In terms of daily strategy, it's all about not touching every opportunity. Music is made of sound and silence.

Better yet—think of the subreddit as a bar or cafe, you are a guest in this community built space.

Be friendly, don’t go from table to table shaking hands and getting involved in conversations. The Reddit community “regular” of the... See more

For brands, building a “brandom” – a dedicated community of passionate brand fans – is more than a badge of honor. It’s a powerful business strategy with tangible benefits. A well-nurtured brandom drives organic growth by reducing customer acquisition costs. When fans share their enthusiasm, they create a wave of authentic word-of-mouth advertising... See more

Train the plan. Trust the boring stuff. That's where the compounding happens.

1. Write your three answers from Step 1 at the top of a doc: Outcome, Constraint, Proof Metric.


2. Block your weekly split on your calendar: Monday reach post, Wednesday trust post, Saturday revenue post.


3. Start your Hook Vault today: Save 5 hooks right now and label each with

... See more

We're entering a new phase of the creator economy in which creators are moving upstream to start building assets. They’re becoming co-builders, equity holders, allocators, and brand architects.Across my work and the industry at large, I’m seeing real experiments with creator ownership take shape:Licensing IP:- We’re striking both retail licensing... See more

Across the industry, there has been further prediction that the next niche of creators are the “intellectual content creators” or “thought leaders”. Those who influence you through their expertise such as journalism over personal taste or opinion.