Nick Bennett
@nickbennett
internet economics
Nick Bennett
Tom collects his 52 things throughout the year and posts in december
As a younger man, I always had a "data over feelings" view of the world, but after 15+ years of performing analytical testing, seeing data manipulated in every possible direction to fit personal biases and agendas, I now view feelings as the only thing that really matters.
motorhome laboratoriesx.comManaging Chaos: Dynamic Business Strategies in an Unpredictable World
amazon.co.uk
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
And I increasingly think our job, maybe our method of rebellion, is to be people who care, who have taste, who like and share and look for good things, who read and watch and look at those things on purpose instead of just staring slackjawed at whatever slop is placed between the ads they hope we won’t really notice.
A new movie taking on the tech bros
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more