Nick Bennett
@nickbennett
internet economics
Nick Bennett
Yancey Strickler’s Nine Creative Meditations
To me or to the mean - Focus on what makes your work strange or unique rather than trying to fit in with what everyone else is doing.
You are your audience - Create work that satisfies your own desires and interests rather than trying to please an imagined mass audience.
Small is more rewarding than big -
Richard Burton Reads ‘Ballad of the Long-Legged Bait’ and 14 Other Poems by Dylan Thomas
t.co
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.
