Sales that doesn’t destroy your soul

"The shortest answer is doing the thing." - Ernest Hemingway

Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.

Just do the thing.

Where we invest our time also has a Return on Energy (ROE).

Ernest Hemingway, The Old Man and the Sea https://t.co/0NYHy3j1fb

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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