Sales that doesn’t destroy your soul

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more