Sales that doesn’t destroy your soul

“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.

"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts

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If, for whatever reason, the Beatles weren’t popular, and you discovered them, would they become one of your favourite bands that you would tell all of your friends about? If not, then work on your self-confidence and calibration until you would.

But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.

The fundamental message of marketing must change from "we want your money" to "we share your interests".