Sales that doesn’t destroy your soul
If, for whatever reason, the Beatles weren’t popular, and you discovered them, would they become one of your favourite bands that you would tell all of your friends about? If not, then work on your self-confidence and calibration until you would.
Too Much Efficiency Makes Everything Worse: Overfitting and the Strong Version of Goodhart's Law
Jascha Sohl-Dicksteinsohl-dickstein.github.io“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more