Sales that doesn’t destroy your soul
Where we invest our time also has a Return on Energy (ROE).
Return on Energy
"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more