Sales that doesn’t destroy your soul

Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

the sooner you make an attempt despite the fear the sooner you can make an additional attempt. as you put off your initial attempt, you are putting off the entire series that would then constitute the very practice which is required to develop skill so that you no longer fear it

Today there’s a market for everything, no matter how obscure or weird. Delighting the weirdos and outliers is the business model of the long tail.

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything cha... See more

But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.