Sales that doesn’t destroy your soul
Are Weirdos the Key to Everything?
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The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more
Sell out without selling out
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Too Much Efficiency Makes Everything Worse: Overfitting and the Strong Version of Goodhart's Law
Jascha Sohl-Dicksteinsohl-dickstein.github.io“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Where we invest our time also has a Return on Energy (ROE).