Sales that doesn’t destroy your soul

The fundamental message of marketing must change from "we want your money" to "we share your interests".

But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more

“A simple recipe for finding opportunities:

1. Be pleasant


2. Ask questions


3. Engage daily

It’s hard for a warm and pleasant person who is asking a lot of questions and engaging in their industry daily to not come across interesting opportunities.”