Sales that doesn’t destroy your soul

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.