Sales that doesn’t destroy your soul
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO

"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Today there’s a market for everything, no matter how obscure or weird. Delighting the weirdos and outliers is the business model of the long tail.
Are Weirdos the Key to Everything?
m.youtube.comBest practices are rarely the best — they're mostly just cargo cult common practices.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
Jason Fried • Tweet

