Sales that doesn’t destroy your soul
Where we invest our time also has a Return on Energy (ROE).
Return on Energy
Today there’s a market for everything, no matter how obscure or weird. Delighting the weirdos and outliers is the business model of the long tail.
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
- Counter-intuitive —