Sales that doesn’t destroy your soul
👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1
People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
- Counter-intuitive —
julian.com • Writing Well - Part 1 - What to Write About
Today there’s a market for everything, no matter how obscure or weird. Delighting the weirdos and outliers is the business model of the long tail.
“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.... See more
"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts
Rethinking the unbearable weight of self-promotion
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.