Sales that doesn’t destroy your soul
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts
Where we invest our time also has a Return on Energy (ROE).
Return on Energy
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:
- Counter-intuitive —
julian.com • Writing Well - Part 1 - What to Write About
“I know a lot of people who make things who don’t stand proudly by their stuff,” Tyler says. “I don’t know if they’re too cool or they don’t want to look thirsty, but they’ll put a song out once on their stories — and that’s it.... See more
"You went through something. You figured something out in a structured format. You recorded it. Not just one take. Parts
Rethinking the unbearable weight of self-promotion
