Sales that doesn’t destroy your soul
Too Much Efficiency Makes Everything Worse: Overfitting and the Strong Version of Goodhart's Law
Jascha Sohl-Dicksteinsohl-dickstein.github.io
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more
Sell out without selling out
👀 Wow, found a gem on Reddit. SaaS owners, think about this pricing trick! https://t.co/2bg29R5Oe1
“I don't wait for things to cross my desk. I go out and look for them. I made 250 calls a day."
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts
The fundamental message of marketing must change from "we want your money" to "we share your interests".