Sales that doesn’t destroy your soul
Best practices are rarely the best — they're mostly just cargo cult common practices.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
Jason Fried • Tweet
“I don't wait for things to cross my desk. I go out and look for them. I made 250 calls a day."
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more
Sell out without selling out
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts
But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.