Sales that doesn’t destroy your soul
If, for whatever reason, the Beatles weren’t popular, and you discovered them, would they become one of your favourite bands that you would tell all of your friends about? If not, then work on your self-confidence and calibration until you would.
It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
“I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard,” she once said.
Faster Than Normal™ • Estee Lauder, domain dependence, & moats
Too Much Efficiency Makes Everything Worse: Overfitting and the Strong Version of Goodhart's Law
Jascha Sohl-Dicksteinsohl-dickstein.github.ioThe ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more