Sales that doesn’t destroy your soul

The fundamental message of marketing must change from "we want your money" to "we share your interests".

But overall, both research efforts themselves (*cough* behavioral economics *cough*) and “debunking” efforts can be naive in this clueless way, causing infinite regress of levels of bunking/debunking that goes nowhere. Because reality is messier than you think and people are more malicious than you think.