Natalie Audelo

If you're in that invisible building phase right now—working a job that feels like a stepping stone, living in a place you've outgrown, developing skills in private—know this: You're not behind. You're in training.

Where we invest our time also has a Return on Energy (ROE).

A crush is a powerful little vial of that pure feeling—the longing, the push and pull. In his poem “The More Loving One,” W. H. Auden compared unrequited love to looking up at the stars, observing their beauty while knowing full well they “do not give a damn.” But he wasn’t mad about it; he saw that that’s how it should be, and anyway, he was more ... See more

What might shift if we treated marketing as a creative practice itself? If we practiced promotion as an invitation into rather than a pushing onto ?

“I think the reason there’s such good juicy kitchen gossip, and so much connection happens in the kitchen, is because you are usually kind of doing something repetitive, and that releases something in your mind that creates a space that doesn’t just reside in the brain, but also is something that becomes part of the body. And how often do we do tha... See more

Poet and art critic Charles Baudelaire explains how great ideas arise:

"Inspiration is merely the reward for working every day."

Source: Curiosites Esthetiques (1868)

It’s not hard to see where the pervasive numbness comes in from here, as a sort of sinister phase two. The opposite of love is not hate, but apathy. I hope it’s obvious why this is a problem, but maybe you’re still thinking so what. To put it succinctly: when you take an ironic, negative, or numb attitude to everything, you are by definition not on... See more