Natalie Audelo

“Is what I’m about to do conducive to life?”

A big problem with bubbles is the reflexive association between wealth and wisdom, so a bunch of crazy ideas are taken seriously because a temporarily rich person said it.

A website is a container that shapes our work; a space where we can cultivate our own garden, planting seeds of ideas and watching unexpected connections bloom. This approach introduces friction – a quality Brown sees as necessary for meaningful creation: “More often than not, I find that what I need is some friction, some labor, the effort to work... See more

Visa’s founding CEO Dee Hock had a realization. He saw clearly that it was “beyond the power of reason to design an organization” capable of coordinating a global network of financial transactions of the sort that had started to develop.7 Yet, he also knew that nature regularly achieves just that. Why, he wondered, couldn’t “a human organization wo

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Let go of self-delusion, which is maybe the hardest thing of all to let go of. Shape the thing you’re making into a pure expression of the thing you’re making: “Cut away, strip away the unnecessary, and strip away what people expect.”

Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more