Natalie Audelo

Prentis Hemphill's definition of embodiment—the understanding of what is habituated in us; the process of becoming more aware of and practiced in our behaviors.

And across my life of conversation, I have learned that wisdom and wholeness emerge in moments precisely like ours, though ours is writ large, where human beings have to hold seemingly opposing realities in a creative tension and interplay, power and frailty, birth and death, pain and hope, mystery and conviction, brokenness and beauty, calm and fi... See more

“A.I. won’t replace you, but a shareholder who doesn’t care about quality will” is what the slogan should say.

– @jasongorman@mastodon.cloud

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more

He offers a thought experiment: what if the brief to design a new train connection was given to Disney instead of railway engineers? The latter immediately focuses on speed, time, distance and capacity. With Disney, the goal wouldn’t be to shave minutes off the journey. They may ask a different question: “How do we make the train journey so enjoyab... See more

There is no room for diverse futures in the boardroom when all they’re concerned with is hitting the next quarter’s KPIs.

When we understand our consumer choices not as an expression of our uniqueness, but instead as a reflection of our demonstrated social preferences and aspirations, we end up learning even more about ourselves—and who we are trying to become. The bigger question is: What will it cost you?