Mo Shafieeha

During the past three years, I've helped Fortune 500 companies redesign their way of working as an Organization Design Consultant at The Ready. I've been designing organizations for three years and I've never been a product manager. So far, I've learned about product management from reading, interviewing for PM roles, and friends who are PMs.

There are a lot of approaches to organization design, but none are reliable and construct-valid. It ignores how personhood and work are intertwined. In addition, the organization isn't a self-aware social singularity, so employees are differentiated as futuristic cogs who 'energize' themselves autonomously. A strategy that can only focus on one... See more

1. Go where your target users are offline.Key question: Who are your early target users, and where are they currently congregating offline? Doordash and Tinder worked well on college campuses.

- Minimizing the number of information sources consumers must touch.- Providing trustworthy sources of product information and recommendations.- Offering tools that will help consumers weigh their options.

No doubt the taste system is involved in feeding us nutrients to sustain our lives - we're attracted to the nutrients we need and we're deterred from the ones we don't. Even if your brain doesn't get stimulated by water, certain parts of your brain get the entire behavioral stimulus.

7. Build a community pre-launchKey question: Could you build a community now to leverage later?The founders of Stack Overflow both had large communities of existing followers from their previous online endeavors.