Mo Shafieeha

After learning content marketing for two years, the author realized he could have gained much more knowledge talking to failed content marketers. You'll want to find out why they've left in those conversations. You'll also want to find out what coping strategies they used. You might succeed if you avoid all the ways that you could fail.

Finally, members and fans can partake in the combined social capital and utility value being created through issuing social or community tokens.

Remember, a solution that works in one scenario may or may not work in another, depending on the problem statement and how your initial research findings work out.

As long as organizational issues go unresolved, you end up with a culture of underperformance throughout your whole organization if you don't fire one likable underperformer. Competent employees leave — they don't want more work. Less competent employees stay. The company remains likable for years to come. It is much more difficult to change the... See more

It's been shown that with 2-6 months of abstinence, social/casual drinkers can rewire their neural circuits and revert damage to their prefrontal cortex. Drinking can cause the prefrontal cortex and circuits that control memory to shut down, so chronic alcohol users are likely to feel long-lasting effects.

Currently, Evernote's Premium accounts cost $5 a month. Libin is testing if that's cheap or expensive relative to perceived value. By marketing better, you can increase perceived value.