Mo Shafieeha

If you understand what goes through a customer's mind when she first sees your product, you can set a price based on that. This phenomenon played out at Weebly, which offers tools for building websites. As a result, Evernote co-founder Dmitriy Rusenko Libin stopped offering discounts on premium Evernote accounts. Companies like Nike and Apple do... See more

We need to think critically and understand things better, not less. Trying to reduce human systems to animal systems doesn't take into account how knowledge changes over time. In addition, it misses out on the most important element of those animal systems, being, doing, and interacting. At Nature of Work, we have developed a method of organization... See more

Disruption as a strategy sucks If you read Christensen's book and want to start a company, what would you do? Christensen's theory cannot be used to create disruptive companies. While millions of people have read The Innovator's Dilemma, Christensen's theory is descriptive rather than prescriptive. Disruptions are apparent, but you don't know until... See more

"Edutainment: Technology + Involvement = Memory" Education enhances employee knowledge and skills. While edutainment isn't new, educational technology supports it. There's more. Including edutainment in your learning strategy doesn't mean minimizing complexity. Instead, you can make your corporate training programs more relaxed and exciting. As a... See more

Use governance tools To enable DAO members to understand what it means to vote to reduce collateral/margin requirements or increase interest rates, several quantitative tools have emerged to visualize DAO risk (and possibly their protocols). Aave and Compound, for instance, hold billions of dollars in assets to backstop lending protocols. DAO... See more

Those who succeed combine stable design elements with dynamic elements that change as markets change and strategy changes. It's a rare opportunity for organizations to identify their stable backbone and set them up so that they can change dynamically. Successful leaders and successful companies use these changes to "rebuild the future"—but a... See more

Often, startups have a new product for which there are no competitors to benchmark against, says Michael Dearing, who ran pricing at eBay for many years. Technology companies don't have a finite supply of a product.