Mo Shafieeha

Something magical happens when you create a business for a customer base you intrinsically understand! Treating yourself as your first customer can save you marketing costs, make sure you start with a solid product offering, and much more. Creating a solution to a problem without worrying about how you’re going to sell and market it can allow you... See more

Step3: Define Your Product Concept, Scope, and Use Cases. Continue to ask open-ended questions:

Construction is a $10T industry with several very big problems. As an industry, it consumes the greatest amount of resources and energy and contributes the largest amount of waste. We build everything as if it's unique, have unacceptable worker injury/fatality rates and collect sparse data.

It is not enough to design a system; your organization must also be able to hear it and act on it for it to work. Check out this checklist to see if your organization is design ready. Who is experiencing the pain of your current design, and who is listening to suggestions for improvement?

As long as organizational issues go unresolved, you end up with a culture of underperformance throughout your whole organization if you don't fire one likable underperformer. Competent employees leave — they don't want more work. Less competent employees stay. The company remains likable for years to come. It is much more difficult to change the... See more

Tools

• Mapping


• Iceberg model


• Theory of change

Providing real human value isn't a benchmark for business success. Instead, success is defined by speed, scale, and growth. This is deeply rooted in our culture of technology. It's easy to become swept along without realizing how far we have strayed from our original direction.

Companies that avoid bombarding customers and instead focus on simplifying consumers’ decision-making will rise above the din, and their customers will stick by them as a result.

2. Market Structure "Market structure" also matters, as does market size. Airbnb's success was attributed to releasing a new market of inventory for travelers tired of paying too much for hotels. Less than 10% of Public Storage's $2.4 billion in sales are controlled. After a year in the market, MakeSpace's biggest issue was CAC (customer... See more