Mo Shafieeha

As Donella Meadows has said, “a small shift in one thing can produce big changes.” We have an opportunity to drive positive change because we influence the outcomes of the products and services we design that influence the behavior of people who use them.

Changing the product domain made it easier to navigate. You can have two product development processes: Ask customers what problems they have and build for them. Or you don't ask customers anything and rely on internal product leaders' taste and judgment. Customer obsession and taste are parallel paths to product success. Some domains, like Lean... See more

As the market's understanding of software companies has matured, increasing numbers of investors have capitulated to higher and higher prices. Tech companies are still at relative highs compared to historical average multiples before 2021. Modern software businesses can be better businesses than most investors realize. You can make a lot less money... See more

2. Reach product/market fit In this phase, you solve product-based problems that you created. The users become an amorphous blob hidden behind our business metrics as we improve the MVP.

OpenTable, Yelp, Zillow, oDesk, GrubHub, UShip, and Uber are examples of successful online marketplaces. The smartphone has accelerated these opportunities.

6. Get pressKey question: What’s a unique, compelling, fresh story you could pitch press? Airbnb is one of the best examples.

1. Adhocracy culture – the dynamic, entrepreneurial Create Culture.


2. Clan culture – the people-oriented, friendly Collaborate Culture.


3. Hierarchy culture – the process-oriented, structured Control Culture.


4. Market culture – the results-oriented, competitive Compete Culture.


5. Purpose culture – Company leaders and employees share altruistic values of

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