Algorithms, or at least the ones used by social media platforms, were supposed to be about discovery. But now they’re operating more like those daytime HGTV home decorating shows. “Oh, you like horses? We turned your house into a fake stable. Your dinner table is now bales of hay.”

TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more

So what is it about these puzzles that has people so invested? “Honestly, it all just tickles a very nerdy, repressed part of my brain,” says 25-year-old Chess, who plays the New York Times games every day. With most of us addicted to our phones, spending hours each day mindlessly scrolling, puzzles offer a simple and satisfying way to use our brai... See more

Users keep telling the app over and over again what they want: To post photos for their friends. And yet for some reason Meta continually takes these learnings and decides that people avoiding Instagram’s front-facing features by increasingly using Direct Messages means they must want to *spins wheel of things Adam Mosseri scribbles into a notepad ... See more

The internet’s 2010s, its boom years, may have been the first glorious harvest that exhausted a one-time bonanza of diversity. The complex web of human interactions that thrived on the internet’s initial technological diversity is now corralled into globe-spanning data-extraction engines making huge fortunes for a tiny few.

Our online spaces are not... See more

Either way, what has been lost since the era of the human search engine is the joy of a distinct voice—while we can now find out almost anything automatically, the answer won’t be delivered with warmth or flair.

If that’s the case, humans who want to engage with other humans and their creations may, for the first time in decades, have to avoid the internet and— gasp —return to the real world for authenticity. Sure, you won’t find shrimp Jesus there, but at least you’ll find some genuine human connection.

Young people are rapidly becoming dedicated fans of New York Times Games like Connections and Strands, playing them obsessively and sharing their experiences on social media platforms like TikTok. To answer the question posed in the headline: Because social media sucks, and everyone wants to escape!

Each week, we see the emergence of a new tech wave that exposes a striking duality: on one side, a pursuit of simplicity and minimalism; on the other, a plethora of sophisticated technologies offering alternatives to the established leaders, aiming to define the future beyond smartphones.