The rise of algorithmic curation and AI-generated content has sent this into overdrive: On Spotify, music is detached from its human creators and flattened into algorithmically-generated playlists with hashtag-able labels like “Lo-Fi Chillwave Anime Vibes.”

This shift towards a global sameness, driven by digital platforms' algorithms, challenges the very notion of personal taste. As these platforms prioritize content or products that resonate on a mass scale, they nudge us toward a homogenized cultural landscape. The result is a world where diversity of thought and creativity often gets drowned out by... See more

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline... See more

Music has always adapted to the culture enabled by its dominant format . When radio was king, you needed to grab attention in the first 15 seconds or risk getting skipped. But radio DJs were gatekeepers who could champion unique picks to their taste if they believed in them. When Jay-Z and Kanye West 's “Otis” premiered in 2011, Funkmaster Flex... See more

It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.