Is the ‘Dead Internet’ theory suddenly coming true? This could be a sign

Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more

Does this have to be a bad thing, though? If the web as we know it changes in the face of artificial abundance? Some will say it’s just the way of the world, noting that the web itself killed what came before it, and often for the better. Printed encyclopedias are all but extinct, for example, but I prefer the breadth and accessibility of Wikipedia... See more

Besides the infinite social media maelstrom1 and the continuously growing commercialization of the web2, we will soon have to deal with an avalanche of AI-generated content3 as well. The corners of the internet cultivated by individuals are important for its vitality and may even become critical to the very survival of a humane online ecosystem. Ot... See more

The illusion persists because there’s so much money in it. Back in 2016, Ben Thompson wrote that Google’s AI efforts were at odds with its business model: “If a user doesn’t have to choose from search results, said user also doesn’t have the opportunity to click an ad, thus choosing the winner of the competition Google created between its advertise... See more