mikkel
@mikkelbsvendsen
strategic thinker, creative tinker
mikkel
@mikkelbsvendsen
strategic thinker, creative tinker
that the most powerful thing an online community can do is create offline friendships.
Visitor: May have concern for no one else, seeks novelty or fun experiences. Novice: Concern for individual self, seeks personal achievement and legitimacy. Member: Concern for one’s peer group, seeks success and respect for the group. Elder: Concern for everyone in the tribe everywhere, seeks the whole tribe’s success and respect. Principal elder:
... See moreThe text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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