mikkel
@mikkelbsvendsen
strategic thinker, creative tinker
mikkel
borgsvendsen.com
the idea of “humiliation rituals” becomes less about grand conspiracies and more about structural inevitabilities. It’s not that anyone is forcing us to humiliate ourselves; it’s that we’ve come to equate being known with being exposed.
Humiliation Rituals
Etymonline - Online Etymology Dictionary
etymonline.com
Clutter is the official language used by corporations to hide their mistakes.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Evaluating software by its style — and how it makes us feel — signifies a shift to recognizing tech as a part of our society and identity, as opposed to an inanimate tool without an opinion. Software has become so integrated into our lives that it is no longer simply a utility. Within this new state of the world, style communicates the software’s... See more
“But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one
... See moreBrands doing collaborations is always about borrowing cool.
There is a degree of chaos that works: when it feels totally unexpected, it feels genius. But then there is just the sea of the middle—logos stacked together, capsules created to capture a headline, etc.
The best pairings feel... See more
Nikita Waliasubstack.comThe community of independent and freelance strategists - Outside Perspective
outsideperspective.co