words and writing

I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.

Big ideas are less about creativity and more about conviction.

In fact, I think your conviction in an idea is more important than the idea its

Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference

1. You are not selling anything to the customer. You are giving them an opportunity to change.

2. Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.

3. Don’t say to the customer, “You are experiencing a problem”. Say, “You might be experi

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5) Ka

I think our love could have lasted forever. I’m sure it would have. She was so … no, I won’t cheapen it by trying to express it in words and short sentences. I loved her. That is enough.