words and writing
resources, reminders, notes, quotes, and more
words and writing
Nicolas Cole’s 20 Tiny Copywriting Tips that Make a Huge Difference
You are not selling anything to the customer. You are giving them an opportunity to change.
Don’t use formal language. The customer is not someone you’re trying to impress. The customer is a friend.
Don’t say to the customer, “You are experiencing a problem”. Say, “You might be experi
“All your clear and pleasing sentences will fall apart if you don’t keep remembering that writing is linear and sequential, that logic is the glue that holds it together, that tension must be maintained from one sentence to the next and from one paragraph to the next and from one section to the next, and that narrative—good old-fashioned storytelli
... See more
“Clutter is the ponderous euphemism that turns a slum into a depressed socioeconomic area, garbage collectors into waste-disposal personnel and the town dump into the volume reduction unit.” — William Zinsser, On Writing Well
Etymonline - Online Etymology Dictionary
etymonline.com
OneLook Thesaurus
onelook.com
I think of writing a lot like walking. It’s rarely the most popular, the most effective, or the most efficient way of getting to your destination. I don’t always want to do it, and it’s not always technically enjoyable; sometimes it’s boring or slow, sometimes it’s tiring and pointless, sometimes it’s cold or wet or windy and I’m retracing the same... See more
Rayne Fisher-Quann • Choosing to Walk
Clutter is the official language used by corporations to hide their mistakes.