mikkel
@mikkelbsvendsen
strategic thinker, creative tinker
mikkel
borgsvendsen.com
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Patriarchal culture continues to control the hearts of men precisely because it socializes males to believe that without their role as patriarchs they will have no reason for being.
bell hooks • The Will to Change: Men, Masculinity, and Love
I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.
Big ideas are less about creativity and more about conviction.
In fact, I think your conviction in an idea is more important than the idea its
... See moreTheir gospel of optimisation ignores the fundamental question: what’s the point of being 10x more productive if we’re not 10x more fulfilled?