mikkel

In my Midyear Macrotrend Update, I’d mentioned Offline, an agency that recently launched with the thesis that “community hosts are the new influencers.” Speaking with Amy Francombe for Vogue Business, Offline founder Andrew Roth further explains that, “ An influencer or a content creator is focused on producing content — their value is aesthetic or... See more

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.