strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
Get In Where You Fit In (Or Make A Thing To Fit You) - Zoe Scaman, Strategist
open.spotify.com
brand-building isn’t a series of isolated activities, but a complete system in which five disciplines—differentiation, collaboration, innovation, validation, and cultivation—combine to produce a sustainable competitive advantage.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
It may be a misnomer to call it a multibrand strategy. Rather it’s a single-position strategy.
Jack Trout • Positioning: The Battle for Your Mind
If your Brand DNA keeps you recognizable, your Brand mRNA keeps you relevant.
Christopher • Introducing Brand mRNA
In biology, mRNA (messenger RNA) is what translates static genetic code (DNA) into action. While DNA holds the blueprint, mRNA reads the environment, interprets what the body needs at that moment, and sends out temporary, adaptable instructions to create proteins, the building blocks of life.
We see brands in much the same way.
If Brand DNA is a fo... See more
We see brands in much the same way.
If Brand DNA is a fo... See more
Introducing Brand mRNA
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more