strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
“Data only tells you what was.
It doesn’t account for what could be.”
Investing in Third & Fourth Spaces Will Strengthen Your Product Strategy
The Growth Signalopen.substack.com
This move towards ‘Primal Intelligence’ isn’t about abandoning reason, rather it's about expanding our definition of intelligence to include the knowing that can't always be charted, graphed, or explained. It's about making room for both the mystical and the measurable.
Those who understand this moment, who create with soul, who lead with instinct, ... See more
Those who understand this moment, who create with soul, who lead with instinct, ... See more
open.substack.com
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link