strategy smorgasbord

That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?

It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks . As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.

Indeed, for fashion, sports stars are the new superstars. Brands are increasingly seeing the value of athletes, who are following the influencer playbook and building large networks around their fame.