strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
Investing in Third & Fourth Spaces Will Strengthen Your Product Strategy
The Growth Signalopen.substack.com
This move towards ‘Primal Intelligence’ isn’t about abandoning reason, rather it's about expanding our definition of intelligence to include the knowing that can't always be charted, graphed, or explained. It's about making room for both the mystical and the measurable.
Those who understand this moment, who create with soul, who lead with instinct, ... See more
Those who understand this moment, who create with soul, who lead with instinct, ... See more
open.substack.com
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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