strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
For brands designing side quests, the lesson is clear: community thrives where conversation flows. Creating the quest is just the beginning, fostering the dialogue around it is what truly brings a brand’s community-credibility to life.
Side Quests: The Secret to Community Growth
Born Social: The Social-First Brand
docs.google.comIt may be a misnomer to call it a multibrand strategy. Rather it’s a single-position strategy.
Jack Trout • Positioning: The Battle for Your Mind
“Data only tells you what was.
It doesn’t account for what could be.”
If your Brand DNA keeps you recognizable, your Brand mRNA keeps you relevant.
