strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link
from strategy is your words by mark pollard
The Big APG AI Toolkit | AI for Strategists | APG
apg.org.uk
“At the human scale, in order to create a world that works for more people, for more life, we have to collaborate on the process of dreaming and visioning and implementing that world. We have to recognize that a multitude of realities have, do, and will exist. Collaborative Ideation is a way to get into this—ideation is the process of birthing new
... See moreThis move towards ‘Primal Intelligence’ isn’t about abandoning reason, rather it's about expanding our definition of intelligence to include the knowing that can't always be charted, graphed, or explained. It's about making room for both the mystical and the measurable.
Those who understand this moment, who create with soul, who lead with instinct, ... See more
Those who understand this moment, who create with soul, who lead with instinct, ... See more
open.substack.com
Investing in Third & Fourth Spaces Will Strengthen Your Product Strategy
The Growth Signalopen.substack.com
If love were the central practice of a new generation of organizers and spiritual leaders, it would have a massive impact on what was considered organizing. If the goal was to increase the love, rather than winning or dominating a constant opponent, I think we could actually imagine liberation from constant oppression. We would suddenly be seeing e
... See more