strategy smorgasbord
cross-pollinating strategy — branding, futures, emergence etc.
strategy smorgasbord
“Data only tells you what was.
It doesn’t account for what could be.”
If your Brand DNA keeps you recognizable, your Brand mRNA keeps you relevant.
Christopher • Introducing Brand mRNA
Untitled
canva.com
We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks . As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.
Other Internet • Headless Brands
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
from strategy is your words by mark pollard
This move towards ‘Primal Intelligence’ isn’t about abandoning reason, rather it's about expanding our definition of intelligence to include the knowing that can't always be charted, graphed, or explained. It's about making room for both the mystical and the measurable.
Those who understand this moment, who create with soul, who lead with instinct,... See more
Those who understand this moment, who create with soul, who lead with instinct,... See more