2020 08 Decolonizing Fashion: Critical Approaches to Brand Strategy (Web).pdf
drive.google.com
2020 08 Decolonizing Fashion: Critical Approaches to Brand Strategy (Web).pdf
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
assets.ctfassets.netBrand strategy is applied anthropology in a capitalist framework.
Brand is why you care about your relationship with a company (c/o Phil Chang).
Brand strategy is the practice of building that relationship through a system of values that imprint themselves throughout the entire business–visual identity, customer interactions, corporate culture.