Mike Renaud
@mikerenaud
Mike Renaud
“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.
Ellie Howard • How the Occult Shaped Branding’s Obsession With Color
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.
Johannes Klingebiel • The five Levels of Hype
The ability to subtract features is the rare gift of the true communicator.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
“I think that instead of the Brand, we should figure out the Purpose of Airbnb and its community. There clearly is a huge and vital community of Hosts, Guests and Employees. Let’s figure out what role Airbnb plays in their lives and why they are committed to it. If we can do that, then it will be much easier to figure out what Airbnb’s Brand is.... See more