Mike Renaud

A lot of people ask me for advice on writing presentations. They often think a good presentation has to spring from a moment of creative insight or inspiration. I point them at a quote from the science fiction author Octavia E Butler: “First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” The... See more

DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.