Mike Renaud
@mikerenaud
Mike Renaud
Consumer Brands and
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?
Bas Grasmayer • ✖️ How the emerging Web3 WILL and WON’T disrupt music streaming
“The artists who were pioneering the modern movement in the visual arts looked widely for inspiration, breaking away from the old hierarchy of ‘high’ and ‘low’ that had long divided visual culture into fine art and decorative art,” said business historian Regina Lee Blaszczyk.
Ellie Howard • How the Occult Shaped Branding’s Obsession With Color
Think of this scale as form of Richter scale to get a feel of how bad the hype is. A new technology doesn’t have to move through every single level but it most likely will at least reach level 3.
Johannes Klingebiel • The five Levels of Hype
When the external actions of a company align with its internal culture, the brand resonates with authenticity