Mike Renaud

When the external actions of a company align with its internal culture, the brand resonates with authenticity

Even back in the command-and-control days of the production line, Henry Ford’s decision to manufacture automobiles was driven by intuition rather than market research. “If we had asked the public what they wanted,” he explained, “they would have said ‘faster horses.

A lot of people ask me for advice on writing presentations. They often think a good presentation has to spring from a moment of creative insight or inspiration. I point them at a quote from the science fiction author Octavia E Butler: “First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” The... See more