Mike Renaud

@mikerenaud

All cardsCollections

The Brand Positioning Edition

Noah Brier whyisthisinteresting.substack.com

Whitelister Denied

Mark Ritson marketingweek.com

Dirt: Worldbuilding, Pt. 2

Dirt dirt.substack.com

How Airbnb found its Purpose and why it’s a good one.

Douglas Atkin medium.com

Branding and purpose

The Downward Spiral: Persona (Part I)

Dean Kissick spikeartmagazine.com

cultural paradigms and Branding

Branding as Cultural Activism

Douglas Holt edgemi.org

Branding

Autonomy

Brian Morrissey therebooting.substack.com

Branding and personal brands

A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.

Mark Siew • 02 Brand Building

Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?