Mike Renaud
@mikerenaud
Mike Renaud
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varyer.com
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
When the external actions of a company align with its internal culture, the brand resonates with authenticity
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
The ability to subtract features is the rare gift of the true communicator.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Specimen Books of Metal & Wood Type
library.typographica.org
“I think that instead of the Brand, we should figure out the Purpose of Airbnb and its community. There clearly is a huge and vital community of Hosts, Guests and Employees. Let’s figure out what role Airbnb plays in their lives and why they are committed to it. If we can do that, then it will be much easier to figure out what Airbnb’s Brand is.... See more