Mike Renaud
@mikerenaud
Mike Renaud
Type specimens are time capsules of typographic history. There is no substitute for seeing them in person, but you can now use a web browser to track the evolution of type design through the pages of over two hundred manufacturer catalogs from the sixteenth through the twentieth centuries. For years, I accessed these books via an unwieldy pile of... See more
Specimen Books of Metal & Wood Type
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
Mark Siew • 02 Brand Building
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
“I think that instead of the Brand, we should figure out the Purpose of Airbnb and its community. There clearly is a huge and vital community of Hosts, Guests and Employees. Let’s figure out what role Airbnb plays in their lives and why they are committed to it. If we can do that, then it will be much easier to figure out what Airbnb’s Brand is.... See more
Douglas Atkin • How Airbnb found its Purpose and why it’s a good one.
Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?