Mike Renaud
@mikerenaud
Mike Renaud
A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
When the external actions of a company align with its internal culture, the brand resonates with authenticity
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
A brand is a person’s gut feeling about a product, service, or organization. It exists in the hearts and minds of individuals.
Mark Siew • 02 Brand Building
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Marty Neumier • 3 highlights
amazon.com
A lot of people ask me for advice on writing presentations. They often think a good presentation has to spring from a moment of creative insight or inspiration. I point them at a quote from the science fiction author Octavia E Butler: “First forget inspiration. Habit is more dependable. Habit will sustain you whether you're inspired or not.” The... See more
Russell Davies • The Life in PowerPoint Edition
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Branding and
