Mike Renaud
@mikerenaud
Mike Renaud
DISTINCTIVENESS is the quality that causes a brand expression to stand out from competing messages. If it doesn’t stand out, the game is over. Distinctiveness often requires boldness, innovation, surprise, and clarity, not to mention courage on the part of the company.
Marty Neumier • The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Specimen Books of Metal & Wood Type
library.typographica.org
The ability to subtract features is the rare gift of the true communicator.