Melanie Levitin

The emerging age of Precision Wellness, powered by the demands of the wellness-driven consumer, is fundamentally reshaping addressable markets, spurring innovation at the intersection of traditional industries, and creating massive opportunities for emerging companies building hyperpersonlized technology, communities, and experiences that improve... See more

The Best of Mother Nature – Backed By Science

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5)

... See more

You should address minor irritations (“pinches”) before they escalate into major conflicts (“crunches”). Early identification and resolution of pinches promotes honest relationships and minimizes the expected pain of a crunch.