Melanie Levitin

@melanielevitin

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The call for plant medicine in today’s culture is a symbol of humanity returning to its source

WHO WE ARE

Affron® is the most published saffron extract in the world, reaching 5M of potential audience

‘the most published [X] extract in the world’ is a great way to give credibility

We're trying to do things the slow way, the way that sucks up time

“the way that sucks up time”

At Fantastic Fungi, we want to be measured not only by the quality of our mushrooms but by the quality of life that clarity and calm can unlock.

“We want to be measured not only by the quality of our X, but by the quality of life that we can unlock”

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

“everything I touch turns into me"

Devine Lu Linvega

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