Our partners aren’t uniquely damaged. We just know them a lot better than the exciting stranger. Our partner suffers from the disadvantages of incumbency: of having been in our lives for so long that we have had the opportunity to be patiently introduced to the full range of their inadequacies. Our certainty that we might be happier with another pe

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In searching for your life partner or assessing your current life partnership, it’s important to remember that every relationship is flawed and you probably won’t end up in something that gets an A in every one of the above items and bullet points—but you should hope to do pretty well on most of them, since each one plays a large part in your lifel... See more

Of course, we rarely approach relationships with such wisdom. Instead, we spend years failing to fully commit to any one relationship—either by finding a reason to call things off as soon as a serious liaison starts to look likely or by only halfheartedly showing up for whatever relationship we’re in. Or, alternatively, in a pattern that every expe... See more

Investing in early-stage

Pre-Seed and Seed companies with

customer-obsessed

Intense Understanding and Passion

Founder/Market Fit

Nuanced Empathy

Delightful UX/UI founders redefining everyday experiences

Inspiring Generational Change

Enabling Customer Dignity

Led by Macro/Micro Forcing Functions

Cultural Zeitgeist Relevance

The ultimate differentiator will be the creator’s perspective, taste, and judgment.

In this new world, creation is cheap, craft is automatable, and everyone is a beginner.