GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
company-building cliches that are true (so true, it's tempting to overlook them.)
1/ high-performing people are very responsive
2/ feedback is a gift
3/ the reward for good work is more work
4/ people don’t leave companies, they leave managers
5/ manage up, get face time
6/… Show more
My definition of “Life’s Work:”
“A lifelong quest to build something for others that expresses who you are”
3 parts to the definition, all important…
“A LIFELONG QUEST” reflects the reality that work isn’t about a series of accomplishments, which ultimately ring hollow. Asimov wrote “past glories are poor feeding”
Those doing their life’s work ... See more
The secret most don’t want to know about running a successful business
… it’s mostly about accountability
It’s not sexy
It’s not packageable as an info product
It’s not a quick fix
It’s not automateable
… but it’s the truth