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Substack has built a fantastic platform for independent writers to not only reach their audiences directly, but to support themselves financially while doing so without having to depend on increasingly stultifying media institutions.

-Build, in partnership with writers, a discovery network that helps them cross-promote, collaborate, and connect with audiences independent of attention economy networks.

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating accor... See more

In its variety, the Substack corpus resembles the blogosphere. It is produced by a mix of career journalists, bloggers, specialists, novelists, hobbyists, dabblers, and white-collar professionals looking to plump up their personal brands. The company has tried to recruit high-profile writers, offering (to a select few) health-care stipends, design ... See more

Here are some of the tools we’ve built that make it easier for writers to get new subscribers and for readers to discover and fall in love with Substacks they might otherwise not have found: