Max Beauroyre

The Semrush AI Visibility Index report predicts that AI search traffic will surpass traditional search by 2028, meaning your product reputation is going to be surfaced before any of your brand marketing campaigns. So please… start investing into your product brand NOW.

Brand is a product’s personality. It’s a feeling or perception. The thing that makes someone say, “This is so them.”

People don’t trust marketing claims. They trust the experience. The product is the first touchpoint, the daily interaction, the thing that either creates emotional attachment or zero attachment at all. The product is the brand.

It should not be too surprising, then, that many companies could probably fire ~80% of their teams and still be okay. It should not be surprising when you join a company and realize most of your coworkers are incompetent. It should not be surprising to use a mediocre software product. The teams are mediocre!

Any practice can be a best practice as long as you are right.

The obvious benefit to working quickly is that you'll finish more stuff per unit time. But there's more to it than that. If you work quickly, the cost of doing something new will seem lower in your mind. So you'll be inclined to do more.

We won’t lose our jobs to AI. We’ll give them away willingly. Teaching the system exactly how to replace us. Getting paid for the privilege.

Every year, I write down a vision of what I want and review it weekly. More often than not, the things I envisioned start to happen—not because I read them each week but because I took small steps towards them.