Building to endure

If you work on anything worthwhile, sooner or later people will care about it and will want you to send progress updates. These could be quarterly investor updates, weekly updates to your boss, emails to adjacent teams, etc. Here are tips on how to do this well.

1. Understand your role, and with each update add to the body of evidence that you’re a goo

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The distortion is exacerbated by the fact that people building profitable companies outside the sphere of the VC dominion have little systemic need to tell their story. VCs, on the other hand, needs the continuous PR campaign to meet their recruiting goals. They can’t just bag a single win and be content henceforth