Luc Cheung

Unsurprisingly, hiring friends and former colleagues was by far the biggest channel. This also in part explains why multi-time founders, and anyone with a large network (e.g. Y Combinator), have an advantage:

“All of our early hires were friends/ex-coworkers.”

“First hires were practically all former colleagues. Several people who worked with me in

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We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people. Someone should create a Substack newsletter called Early Days where they use Internet Archive’s Wayback Machine to... See more

When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping... See more

On the importance of keeping a calendar:

The big thing is basically *everything* is on the calendar. Sleep is on the calendar, going to bed is in there and so is free time. Free time is critical because that's the release valve. You can work full tilt for a long time as long as you know you have actual time for yourself coming up. I find if you

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You and the Algorithm

Doing well on TikTok seems to come down to two main things:

1. Figuring out what the algorithm likes for your niche to get in front of viewers


2. Figuring out what those viewers like so they want to follow you

Some people just focus on #1 and get millions of views with a very low follower conversion. Others do great on #2 and have a... See more