Luc Cheung
@luccheung
Luc Cheung
in time customer expectations inflate. Per Jeff's latest annual letter to shareholders:
One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature. We didn’t ascend from our hunter-gatherer days by being satisfied. People have a voracious appetite for a better way, and... See more
Remains of the Day • Invisible asymptotes
Finding Your Niche
You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.
Finding the right niche on TikTok is a combination of:
You want people to eventually be interested in you for you, to “be the niche,” but you’ll need to start with some focused topic to get picked up by the algorithm.
Finding the right niche on TikTok is a combination of:
- What topic do you have a meaningful competitive information advantage in?
- What topic are people already following?
Nat Eliason • Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks
Focus forces brutal prioritization
Making few bets forces you to make hard decisions. It’s extremely hard to measure the value of something against some abstract and absolute notion of value.
Proponents of diversification argue that it takes the edge off of making a mistake. That would be a good argument if people acted the same way independent of... See more
Making few bets forces you to make hard decisions. It’s extremely hard to measure the value of something against some abstract and absolute notion of value.
Proponents of diversification argue that it takes the edge off of making a mistake. That would be a good argument if people acted the same way independent of... See more
Why Diversification Results In Mediocrity
You and the Algorithm
Doing well on TikTok seems to come down to two main things:
Some people just focus on #1 and get millions of views with a very low follower conversion. Others do great on #2 and have a... See more
Doing well on TikTok seems to come down to two main things:
- Figuring out what the algorithm likes for your niche to get in front of viewers
- Figuring out what those viewers like so they want to follow you
Some people just focus on #1 and get millions of views with a very low follower conversion. Others do great on #2 and have a... See more
Nat Eliason • Kickstarting TikTok: 55,500 Followers & 7m views in 6 Weeks
As the former CEO of both Data Domain and ServiceNow, two successful tech companies in recent years, I am often confronted with questions: what did you guys do? What is the secret sauce? How did you do it? We never thought of ourselves as that different. We certainly didn’t think we had stumbled on a silver bullet. Did we just get incredibly lucky... See more
