Focus on one big thing

I used to make long to-do lists and feel guilty about not completing them.

Now, I structure my to-do list as follows:

One big thing

Less important thing

Less important thing

If I finish my one big thing, then my day is a success. To find it, I use this matrix:

The Eisenhower matrix

This matrix does have one flaw. From my experience... See more

I think that greatness is best described as “invisibility.” Great writing is invisible. It might take you a minute or two to get into the flow, but once you’re reading it, you’re flowing through it and don’t even realize you are reading words. Your mind is hallucinating the story for you, so seamlessly that it feels like you’re imagining it for you... See more

Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.

Every few years a great unbundling occurs

In 2010, Andrew Parker wrote a defining post about the "unbundling" of Craigslist where he outlined the opportunity to carve out niche products from broad horizontal networks like Craigslist. The broad networks are everything to everyone, the niche ones are something special to a certain group. If you add u... See more

Filming & Cadence

Alright, let’s make some videos.

First, I think you should aim for two or more videos per day for the first few weeks until you get some hits . That might sound insane, but, it’ll give you a lot of data very quickly on what’s working and what isn’t, and you can slow it down to one video per day once you have a good backlog of ... See more