Luc Cheung

Simplicity is difficult because most of us are overcompensating for uncertainty. Adding something is easy. But removing something is hard, because it requires conviction. It’s easier to hedge against uncertainty, entertain multiple paths, and dilute your focus than to develop a strong opinion about what to exclude.

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a... See more

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”

Publishing, Descriptions, & Hashtags

Once I’m done editing the videos on my laptop, I’ll send them to my phone and turn them into drafts within TikTok.

The only changes I make within the TikTok editor is to add captions so people can read what I’m saying (I suspect many people watch TikTok on silent, so captions help), and I add a text hook to the... See more

Be willful

A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.

People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever... See more