Luc Cheung

How to identify your invisible asymptotes

One way to identify your invisible asymptotes is to simply ask your customers. As I noted at the start of this piece, at Amazon we honed in on how shipping fees were a brake on our business by simply asking customers and non-customers.

Here's where the oft-cited quote from Henry Ford is brought up as an obje... See more

Focus is good. But so is following your enthusiasm. All my most valuable work has happened when I wasn’t doing what I was “supposed” to be doing. No easy answers here, but I do think enthusiasm is more important than most people realize, and should be taken more seriously.

Self-Attention in Detail

Let’s first look at how to calculate self-attention using vectors, then proceed to look at how it’s actually implemented – using matrices.

The first step in calculating self-attention is to create three vectors from each of the encoder’s input vectors (in this case, the embedding of each word). So for each word, we create a ... See more

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more

Paul Graham on how to make yourself a big target for luck: “When you read biographies of people who've done great work, it's remarkable how much luck is involved. They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up. So… Show more

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a “be... See more

With more creators , more content , and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most — or, better yet, fin... See more