Luc Cheung

what's the minimum you need to launch? We suggest startups think

about what they plan to do, identify a core that's both (a) useful

on its own and (b) something that can be incrementally expanded

into the whole project, and then get that done as soon as possible.This is the same approach I (and many other programmers) use for

writing software. Think... See more

Our ideas, too, will disappoint us if we don’t give them the right environment to develop in. They’ll be shallow, derivative, dull, repetitive, or take too long to show up. Or they’ll just not show up at all. We must find the perfect glass jar and lid for them to appear in.

What is that perfect glass jar, though? Our ideas appear primarily in one... See more

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the... See more

Unfortunately, that flabby life is the default we slide into without a deliberate struggle against it. You are always getting weaker unless you’re making efforts to get stronger. If you aren’t finding new ways to push your physical and mental limits, or at least maintain their capacity, they are shrinking. Your capacity is unlikely to be stretched... See more

Filming & Cadence

Alright, let’s make some videos.

First, I think you should aim for two or more videos per day for the first few weeks until you get some hits . That might sound insane, but, it’ll give you a lot of data very quickly on what’s working and what isn’t, and you can slow it down to one video per day once you have a good backlog of... See more