Focus

A lot of companies don’t make it because in the process of trying to get many things right, they don’t get anything right.

Why are they in such a hurry?

A great company is a privilege, and it’s a privilege best earned through a singular product, not a collection of products. Entrepreneurs and creatives think about batches of products —creating an e... See more

re: many genAI apps can do 'anything and everything' i used to tell this funny story to a lot of consumer founders: when one-shot TTS first started to work, someone made a website where you could deepfake anyone's voice (long before ElevenLabs quality). it had a complicated UX and got little traction a few months later someone made a website whe... See more

Distractions divert you from your goals, while opportunities align with and propel you toward them. For example, Americans spend an average of 11 hours daily consuming media, much of which is unproductive noise. To succeed, creators and entrepreneurs must take intentional control of their inputs, focusing on content and activities that support thei... See more

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing wh... See more

Maintaining focus becomes easier because ideas become less interesting. “Experts literally experience a different world within their specialism,” Tom Morgan pointed out . Experts perceive more layers and details, they see patterns and nuances invisible to others. Their experience of the same domain is richer, more interesting, and filled with an in... See more

“There’s nothing I revile quite as much as a dilettante,” Seinfeld told GQ , “ I don’t like doing something to a mediocre level.” Escaping mediocrity requires focus. “You have to dedicate yourself to these great things,” he added. “And I don’t believe in being good at a lot of things—or even more than one.”

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.