Focus

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”

People tend to gravitate to different sides of the explore/exploit spectrum. If you are high on openness, like I am, exploring comes easy. But it is harder to make a commitment and exploit what you’ve learned about yourself and the world. Other people are more committed, but risk being too conventional in their choices. They miss better avenues for... See more

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to... See more

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Anyone can say no to crappy opportunities. Only a master will say no to good opportunities. If you don’t say no to good opportunities, you’ll never have the time to pursue great opportunities.

Saying no is hard. Nobody knew that better than Steve Jobs, who said:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not

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One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing... See more

What is impossible, however, is concentrating on two tasks at once. Multitasking forces your brain to switch back and forth very quickly from one task to another.

This wouldn’t be a big deal if the human brain could transition seamlessly from one job to the next, but it can’t. Multitasking forces you to pay a mental price each time you interrupt one... See more