Focus

as Jeff always noted, you can make micro-adjustments in the long run to tweak the profit leaks. For some really large, heavy items, you can tack on shipping surcharges or just remove them from qualifying for Prime. These days, some items in Amazon are marked as "Add-on items" and you can only order them in conjunction with enough other items such... See more

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Jobs would often test people, asking them, “how many things have you said no to?” Ive was up to the task of answering, only he didn’t mean it, and Jobs read right through him.

I would have these sacrificial things, because I wanted to be very honest about it. And so I’d say, “Well, I said no to this and no to that.” But he knew that I wasn’t

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Achieving strategic clarity is hard. It takes asking tough questions about tradeoffs, deep concentration to get to the very essence of the issues and real courage to cut off competing priorities. It is worth the effort because with real clarity, people, teams and organizations can fully mobilize, break through to the next level and achieve... See more

One of the things Steve [Jobs] would say [to me] because he was worried I wasn’t focused — he would say, “How many things have you said no to?” I would tell him I said no to this. And I said no to that. But he knew I wasn’t interested in doing those things. There was no sacrifice in saying no [to those things]. What focus means is saying no to... See more