Focus

Distractions divert you from your goals, while opportunities align with and propel you toward them. For example, Americans spend an average of 11 hours daily consuming media, much of which is unproductive noise. To succeed, creators and entrepreneurs must take intentional control of their inputs, focusing on content and activities that support thei... See more

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this f... See more

startup founder: “our target audience is everyone” the product:

If you look around, you’ll notice the people and organizations moving the fastest are the focused ones. Not only do they focus on a few ideas, but within the scope of those ideas, they are able to focus on the key variables.

Identifying the variables that matter comes with focus. When you commit to living in a problem, you understand things about i... See more

Here is the message he ended with: “Study something you love in depth.”

“Here’s the only thing you need to remember from this talk: ‘Study something you love to death’—I mean ‘depth’! [laughter] ‘Study something you love in depth.’ I just gave you an hour, so tonight give me 45 minutes. Spend 45 minutes tonight studying something you love. Watch the... See more