Jiun
- Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.from What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
from The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal by David Mannheim
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world. And we’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” — Steve Jobs
from So you want to build a brand? Here's what you need to understand. - Inside Intercom by blog.intercom.com
- the story is not about marketing. The story is the strategy.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more
from introvert marketing for creative hermits — kening zhu
- marketing = sharing the essence of your work with other beings
from introvert marketing for creative hermits — kening zhu
- If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
from No More Boring Apps | (Not Boring) Software by (Not Boring) Software Inc.