Lauren Crichton
@laurencrichton
Lauren Crichton
@laurencrichton
“Extreme” questions for brainstorming
If all our customers vanished, and we had to earn our growth and brand from scratch, what would we do?
If our biggest competitor copied every single feature we have, how would we still win?
If you were forced to increase your prices by 10x, what would you have to do to justify it?
https://longform.asmartbear.com/ex
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“The colours of Christmas have been exterminated and New Year resolutions are seeping away in to grey and hopeless damp. No colour anywhere. Then to the sound of trumpets in thrusts March. Triumphant. Purple fields, the trees still black and naked, the green shoots of life piercing and rising-up through the earth. It is sexy, this surge of sap.
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Confronting questions:
Which of my current views would change if my incentives were different?
Which of my current views would I disagree with if I were born in a different country or generation?
What do I think is true but is actually just good marketing?
What do I ignore because it’s too painful to accept?
Who has the right answers but I ignore