Lauren Crichton
@laurencrichton
Lauren Crichton
@laurencrichton

“Extreme” questions for brainstorming
If all our customers vanished, and we had to earn our growth and brand from scratch, what would we do?
If our biggest competitor copied every single feature we have, how would we still win?
If you were forced to increase your prices by 10x, what would you have to do to justify it?
https://longform.asmartbear.com/ex
... See moreValentina’s poem about the bee - Italians as people of place - enjoying the small things. How much of my trips to Italy I can remember vs.other places. How much I revelled in the cappuccino foam, how much higher the standard of olive oil was in even simple restaurants, the combination of my 4 euro Misto aperitivo and free, salted peanuts. The father holding his sleeping baby without a pram out on the terminal tarmac as the sun was setting behind the mountains. Valentina loving storms because her father has invented a story about a viking king wanting to crack nuts whenever it thundered. Valentina helping her neighbour at the end of the block with a bunch of bags. My delightful rencontre with the wealthy French couple on the Verona bus.