
Don't write words, write music

Run an article through the four-part musicality test. It’s no guarantee of clarity, but clear and intriguing writing tends to do well on all measures.
- Writing rhythm —do the sentences vary? Color code them: 1-3 words yellow, 4-8 red, 9-13 green, 13+ blue.
- Article form —does the structure vary in a subtle, pleasant way?
- Argument harmony —is it easil
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People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music. When you’re writing, think about repetition and variety. Crescendos and rests. Pace and punctuation. Read your work out loud, and feel the rhythm of the words in your voice.
Derek Thompson • Why Simple Is Smart
