Laura Pike Seeley

Our tools and the organizational culture they reflect and ultimately enable can add to the noise and static that distract and distress our employees, or they can reduce it.

In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite.

Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time.

In the past few years, museums across the US, Europe, and Australia are trying to tackle the challenge of decolonizing their institutions. Museums are taking on this important work to try to make their museums reflect the diversity and the voices of the people within their collections and around them.

Writing is important, of course, and hopefully, the dialogue, anti-description, and subtext I created illustrates the enormous chasm between a human’s turn of phrase and that of a machine. But even so, if that chasm were to close — years or decades into the future, if ever — I hope every copywriter reading this finds solace in the fact that writing... See more