Kuririn

What would’ve happened if you hadn’t given the brief to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?

If you want to know what the sum total of your thinking is, look around you - it's everything that you have around you in your life. If you don't like what you have around you, then change your thinking.

As effort increases, the value must increase exponentially to justify the same priority. My colleague Pierre shared this framework with a helpful visual, and even a mathematic equation: Priority = Value/Effort^2