productivity

As effort increases, the value must increase exponentially to justify the same priority. My colleague Pierre shared this framework with a helpful visual, and even a mathematic equation: Priority = Value/Effort^2

“Insecurity Work” is stuff that you do that: (1) has no intended outcome, (2) does not move the ball forward in any way, and (3) is quick enough that you can do it multiple times a day without realizing.