The "80/20 principle" for founders

Traction: 80% distribution, 20% product

Growth: 80% retention, 20% acquisition

Revenue: 80% existing customers, 20% new leads

Pricing experiments: 80% positioning tweaks, 20% actual price changes

Brand building: 80% customer experience, 20% logo design

Sales: 80% listening, 20% pitching

Community building: 80% empowering... See more

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

you should keep a spreadsheet of ideas that can move your primary KPI and not to be too repetitive, but these tasks are almost always a variant of two things, right? One, talking to users and two, building product. Talking to users helps you with three things: it converts them into customers and revenue or helps you convert them into customers and ... See more