Whereas perfect was a misuse of resources for most features, exceptions to the rule did exist. There were certain critical user experience items that we needed to be as near to perfect as possible.

If you look back at the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. Some famous examples:

A good starting point is asking yourself What’s “good enough”? This attitude does not go over well with many people—and that’s why we have the work–life balance problem in the first place. Saying “only the best” does not work in a world where options and competition are limitless. There used to be twenty-six different types of Head and Shoulders sh