from startup companies to communication protocols. As he wrote in “The Greatest Game“: When creating new technology companies, a framework I use to understand if something has an ability to win is ‘the 10x advantage’.

Meaning that, unless a new company (the challenger) can deliver a 10x advantage to the market, it has no chance of creating escape ve

I love asking businesses what their conversion is on new business efforts. Many answer proudly, “Ten percent.” Even if you ignore the principles of The Golden Circle, the law of averages says you can win about 10 percent of the business. Throw enough spaghetti against the wall and some of it sticks. To grow the business, all you need to do is more

Trying easy will help you in any area of your life. Conventional Wisdom tells us we have to give no less than 110 percent to keep ahead. Yet conversely, I have found that giving 90 percent is usually more effective.”

More typically, a successful project starts with 5 or 10 percent of someone’s time, and as it demonstrates impact it consumes more and more time

In the long-run it is probably most effective to work on the strategy that seems to deliver the best results about 80 to 90 percent of the time and keep exploring with the remaining 10 to 20 percent. Google famously asks employees to spend 80 percent of the workweek on their official job and 20 percent on projects of their choice, which has led to