My Best Trick to Reduce Delivery Time

If instead of 10% you try to improve 10x, you completely change the conversation.

Doing more won’t cut it. You can’t go 10x with optimization. You need to radically re-think how you get from A to B.

Only when you make a goal impossible, you’re forced to stop working based on your current assumptions and knowledge.

If you try to improve something by 10%, you can almost always solve the problem with brute force and caffeine.