Katharina Sommerkamp

Because qualities like creativity, flow, love, aliveness, usefulness, connection, and joy are hard to measure, companies pick proxy metrics. Clicks ar

The problem with proxy metrics is they distort the incentives. You start with good intentions, like the desire for quality journalism. So you pick a m

You don’t need to be an authority. You need to be genuinely interested and one or two steps ahead of the person reading. In fact, you don’t even have