Josipher Walle
@josipherwalle
Josipher Walle
@josipherwalle
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.
25 Intangibles that add value:
Authenticity —> Offer the real thing.
Availability —> Make it easy to get anywhere, anytime.
Belonging —> Offer a sense of community.
Clarity —> Make it very easy to understand.
Certainty —> Remove all doubt about its benefits.
Control —> Put the customer in charge.
Curation —> Act as tastemaker on behal
Never test the depth of the river with both feet. - Warren Buffett
Audeince
Asset allocation means dividing up your money among different classes or types of investments (such as stock, bonds, commodities, or real estate) and in specific proportions that you decide in advance, according to your goals or needs, risk tolerance, and stage of life. - Tony Robbins
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.
The Law of Sacrifice - You must give up something to get something.
The 22 Immutable Laws of Marketing.