Josipher Walle
@josipherwalle
Josipher Walle
The Law of Attributes - For every attribute, there is an opposite, effective attribute.
The 22 Immutable Laws of Marketing.
Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.
Whoa, easy there tiger! – The Modern Marketing System
Caution
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.
25 Intangibles that add value:
Authenticity —> Offer the real thing.
Availability —> Make it easy to get anywhere, anytime.
Belonging —> Offer a sense of community.
Clarity —> Make it very easy to understand.
Certainty —> Remove all doubt about its benefits.
Control —> Put the customer in charge.
Curation —> Act as tastemaker on behal
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
A Plan Is Not a Strategy
youtube.comStrategy
The Law of Perception - Marketing is not a battle of products, it is a battle of perception.
The 22 Immutable Laws of Marketing.