The 22 Immutable Laws of Marketing

The Law of Resources - Without adequate funding, an idea won’t get off the ground.

The 22 Immutable Laws of Marketing.

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.

The Law of Hype - The situation is often the opposite of the way it appears in the press.

The 22 Immutable Laws of Marketing.

The Law of Failure - Failure is to be expected and accepted.

The 22 Immutable Laws of Marketing.

The Law of Success - Success often leads to arrogance and arrogance to failure.

The 22 Immutable Laws of Marketing.

The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.

The 22 Immutable Laws of Marketing.

The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.

The Law of Candor - When you admit a negative, the prospect will give you a positive.

The 22 Immutable Laws of Marketing.

The Law of Attributes - For every attribute, there is an opposite, effective attribute.

The 22 Immutable Laws of Marketing.

The Law of Sacrifice - You must give up something to get something.

The 22 Immutable Laws of Marketing.