Josipher Walle
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
The Power of Loyalty.
The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.
Loyal customers spend 33 percent more than new customers.
The probability of selling to a new customer is only
5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.
Customers who have an emotional conn
... See more25 Intangibles that add value:
Authenticity —> Offer the real thing.
Availability —> Make it easy to get anywhere, anytime.
Belonging —> Offer a sense of community.
Clarity —> Make it very easy to understand.
Certainty —> Remove all doubt about its benefits.
Control —> Put the customer in charge.
Curation —> Act as tastemaker on behal
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.
- Facebook does not like get-rich-quick schemes, and anything helping someone increase their income is risking that classification.
from Whoa, easy there tiger! – The Modern Marketing System
- Do not carelessly boost posts. Boosting a post creates an ad out of an organic post, and that ad is now judged by advertising policies — not the loose standards for organic posts.
from Whoa, easy there tiger! – The Modern Marketing System
Caution
- Important: Be aware that advertising policies also apply to an ad’s landing page.
from Whoa, easy there tiger! – The Modern Marketing System
- take Facebook compliance very, very seriously.
from Whoa, easy there tiger! – The Modern Marketing System
- Facebook wants to give advertisers results, but they also jealously guard their users’ experience.
from Whoa, easy there tiger! – The Modern Marketing System
- Remember: the Facebook algorithm is incredibly smart, but it is also incredibly stupid.
from Whoa, easy there tiger! – The Modern Marketing System