O - Marketing

Uber sells us time.

The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.

The number one emerging thing in society in value is time...

people value time over everything..

which is why convenience and lack of friction win. - Gary Vee

The Power of Loyalty.

The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.

Loyal customers spend 33 percent more than new customers.

The probability of selling to a new customer is only

5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.

Customers who have an emotional conn

25 Intangibles that add value:

1. Authenticity —> Offer the real thing.

2. Availability —> Make it easy to get anywhere, anytime.

3. Belonging —> Offer a sense of community.

4. Clarity —> Make it very easy to understand.

5. Certainty —> Remove all doubt about its benefits.

6. Control —> Put the customer in charge.

7. Curation —> Act as tastemaker on behal

10 New Realities:

1. Power has shifted from companies to customers.

2. People are not focused on the product but on meaning.

3. Customers buy products to build their identities.

4. They hate being sold, but they love to buy.

5. They buy in tribes to feel safe and successful.

6. The battle is no longer between companies but tribes.

7. The company with the strongest tribe wins.

The Law of Resources - Without adequate funding, an idea won’t get off the ground.

The 22 Immutable Laws of Marketing.

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.

The Law of Hype - The situation is often the opposite of the way it appears in the press.

The 22 Immutable Laws of Marketing.

The Law of Failure - Failure is to be expected and accepted.

The 22 Immutable Laws of Marketing.

The Law of Success - Success often leads to arrogance and arrogance to failure.

The 22 Immutable Laws of Marketing.

The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.

The 22 Immutable Laws of Marketing.