O - Marketing
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of the Ladder - The strategy to use depends on which rung you occupy on the ladder.
The 22 Immutable Laws of Marketing.
The Power of Loyalty.
The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.
Loyal customers spend 33 percent more than new customers.
The probability of selling to a new customer is only
5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.
Customers who have an emotional conn
... See more10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.
The Law of Candor - When you admit a negative, the prospect will give you a positive.
The 22 Immutable Laws of Marketing.
The Law of Division - Over time, a category will be divided into two or more categories.
The 22 Immutable Laws of Marketing.
The Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.