O - Marketing
The Power of Loyalty.
The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.
Loyal customers spend 33 percent more than new customers.
The probability of selling to a new customer is only
5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.
Customers who have an emotional
... See moreThe Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.
The 22 Immutable Laws of Marketing.
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.
The Law of Division - Over time, a category will be divided into two or more categories.
The 22 Immutable Laws of Marketing.
Uber sells us time.
The reason all this infrastructure matters in an app environment is because it's just seamless, there's less friction.
The number one emerging thing in society in value is time...
people value time over everything..
which is why convenience and lack of friction win. - Gary Vee