O - Marketing
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of the Ladder - The strategy to use depends on which rung you occupy on the ladder.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
A Plan Is Not a Strategy
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The Law of Resources - Without adequate funding, an idea won’t get off the ground.
The 22 Immutable Laws of Marketing.
The Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.
The Law of Category - If you can't be first in a category, set a new category you can be first in.
The 22 Immutable Laws of Marketing.
10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.