O - Marketing

The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.

The Law of Division - Over time, a category will be divided into two or more categories.

The 22 Immutable Laws of Marketing.

The Power of Loyalty.

The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.

Loyal customers spend 33 percent more than new customers.

The probability of selling to a new customer is only

5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.

Customers who have an emotional conn

The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.

The 22 Immutable Laws of Marketing.

The Law of Failure - Failure is to be expected and accepted.

The 22 Immutable Laws of Marketing.

The Law of Resources - Without adequate funding, an idea won’t get off the ground.

The 22 Immutable Laws of Marketing.

The Law of Category - If you can't be first in a category, set a new category you can be first in.

The 22 Immutable Laws of Marketing.

The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.

The 22 Immutable Laws of Marketing.

10 New Realities:

1. Power has shifted from companies to customers.

2. People are not focused on the product but on meaning.

3. Customers buy products to build their identities.

4. They hate being sold, but they love to buy.

5. They buy in tribes to feel safe and successful.

6. The battle is no longer between companies but tribes.

7. The company with the strongest tribe wins.

The Law of Attributes - For every attribute, there is an opposite, effective attribute.

The 22 Immutable Laws of Marketing.