O - Marketing

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.

The Law of Hype - The situation is often the opposite of the way it appears in the press.

The 22 Immutable Laws of Marketing.

The Law of Leadership - it is better to be first than it is to be better.

Mostly you remember the one who did it first or came first.

The 22 Immutable Laws of Marketing

The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.

The 22 Immutable Laws of Marketing.

The Power of Loyalty.

The most loyal 50 percent of customers would pay a 25 percent premium before switching brands.

Loyal customers spend 33 percent more than new customers.

The probability of selling to a new customer is only

5-20 percent, whereas the probability of selling to an existing customer is 60-70 percent.

Customers who have an emotional conn

The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.

The 22 Immutable Laws of Marketing

The Law of Perception - Marketing is not a battle of products, it is a battle of perception.

The 22 Immutable Laws of Marketing.

The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.

The 22 Immutable Laws of Marketing.

The Law of Category - If you can't be first in a category, set a new category you can be first in.

The 22 Immutable Laws of Marketing.

The Law of Attributes - For every attribute, there is an opposite, effective attribute.

The 22 Immutable Laws of Marketing.