O - Marketing
The Law of Category - If you can't be first in a category, set a new category you can be first in.
The 22 Immutable Laws of Marketing.
The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
A Plan Is Not a Strategy
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The Law of Perception - Marketing is not a battle of products, it is a battle of perception.
The 22 Immutable Laws of Marketing.
The Law of Resources - Without adequate funding, an idea won’t get off the ground.
The 22 Immutable Laws of Marketing.
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.