The 22 Immutable Laws of Marketing
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
The Law of Perception - Marketing is not a battle of products, it is a battle of perception.
The 22 Immutable Laws of Marketing.
The Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.
The Law of Resources - Without adequate funding, an idea won’t get off the ground.
The 22 Immutable Laws of Marketing.
The Law of Candor - When you admit a negative, the prospect will give you a positive.
The 22 Immutable Laws of Marketing.
The Law of Sacrifice - You must give up something to get something.
The 22 Immutable Laws of Marketing.
The Law of Attributes - For every attribute, there is an opposite, effective attribute.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.
The 22 Immutable Laws of Marketing.