The 22 Immutable Laws of Marketing

The Law of Failure - Failure is to be expected and accepted.

The 22 Immutable Laws of Marketing.

The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.

The 22 Immutable Laws of Marketing

The Law of Candor - When you admit a negative, the prospect will give you a positive.

The 22 Immutable Laws of Marketing.

The Law of Category - If you can't be first in a category, set a new category you can be first in.

The 22 Immutable Laws of Marketing.

The Law of Leadership - it is better to be first than it is to be better.

Mostly you remember the one who did it first or came first.

The 22 Immutable Laws of Marketing

The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.

The 22 Immutable Laws of Marketing.

The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.

The Law of Sacrifice - You must give up something to get something.

The 22 Immutable Laws of Marketing.

The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.

The 22 Immutable Laws of Marketing.

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.