The 22 Immutable Laws of Marketing
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Perspective - Marketing effects take place over an extended period.
The 22 Immutable Laws of Marketing.
The Law of Leadership - it is better to be first than it is to be better.
Mostly you remember the one who did it first or came first.
The 22 Immutable Laws of Marketing
The Law of Attributes - For every attribute, there is an opposite, effective attribute.
The 22 Immutable Laws of Marketing.
The Law of Sacrifice - You must give up something to get something.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of the Opposite - If you’re shooting for second place, your strategy is determined by the leader.
The 22 Immutable Laws of Marketing.