The 22 Immutable Laws of Marketing

The Law of Success - Success often leads to arrogance and arrogance to failure.

The 22 Immutable Laws of Marketing.

The Law of Category - If you can't be first in a category, set a new category you can be first in.

The 22 Immutable Laws of Marketing.

The Law of Sacrifice - You must give up something to get something.

The 22 Immutable Laws of Marketing.

The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.

The 22 Immutable Laws of Marketing.

The Law of Perspective - Marketing effects take place over an extended period.

The 22 Immutable Laws of Marketing.

The Law of Line Extension - There is an irresistible pressure to tens a brand's equity.

The 22 Immutable Laws of Marketing.

The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.

The 22 Immutable Laws of Marketing

The Law of Leadership - it is better to be first than it is to be better.

Mostly you remember the one who did it first or came first.

The 22 Immutable Laws of Marketing

The Law of Acceleration - Successful programs are not built on fads. They are built on trends.

The 22 Immutable Laws of Marketing.

The Law of Division - Over time, a category will be divided into two or more categories.

The 22 Immutable Laws of Marketing.