The 22 Immutable Laws of Marketing
The Law of Perception - Marketing is not a battle of products, it is a battle of perception.
The 22 Immutable Laws of Marketing.
The Law of Perspective - Marketing effects take place over an extended period.
The 22 Immutable Laws of Marketing.
The Law of Exclusivity - Two companies cannot own the same word in the prospect's mind.
The 22 Immutable Laws of Marketing.
The Law of Unpredictability - Unless you write your competitors’ plans, you can’t predict the future.
The 22 Immutable Laws of Marketing.
The Law of Acceleration - Successful programs are not built on fads. They are built on trends.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
The Law of Duality - In the long run, every market becomes a two-horse race.
The 22 Immutable Laws of Marketing.
The Law of Hype - The situation is often the opposite of the way it appears in the press.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.