The 22 Immutable Laws of Marketing
The Law of Perspective - Marketing effects take place over an extended period.
The 22 Immutable Laws of Marketing.
The Law of Focus - The most powerful concept in marketing is owning a word in the prospect's mind.
The 22 Immutable Laws of Marketing
The Law of Duality - In the long run, every market becomes a two-horse race.
The 22 Immutable Laws of Marketing.
The Law of the Mind - It's better to be first in the mind than it is to be first in the marketplace.
The 22 Immutable Laws of Marketing.
The Law of Success - Success often leads to arrogance and arrogance to failure.
The 22 Immutable Laws of Marketing.
The Law of Attributes - For every attribute, there is an opposite, effective attribute.
The 22 Immutable Laws of Marketing.
The Law of Failure - Failure is to be expected and accepted.
The 22 Immutable Laws of Marketing.
The Law of Sacrifice - You must give up something to get something.
The 22 Immutable Laws of Marketing.
The Law of Singularity - In each situation, only one move will produce substantial results. The 22 Immutable Laws of Marketing.