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The job for any studio is to create a great story and exploit it across as many channels as possible—theme parks, merchandise, games, movies, TV, TikT

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they lov

When startups start taking off, the founders usually can't tell what's changed. It's some combination of all the random things they did to make it ta

Most AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s n

“Diffusion lag” reflects a lack of product-market fit. Even AI optimists are still hitting practical roadblocks. That’s why detailed case studies are

Here are some things I’ve asked chatgpt recently: “why is Toblerone so popular at airport duty-free stores?” “give me a recipe for a chickpea tagine

CLAUDE.md growth: why it happens and how to fix it

Deep Learning Is Hitting a Wall

the answer for publishers in the age of AI is no different than it was in the age of Aggregators: build a direct connection with readers. This, by ext

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The text actually moves back and forth between all of these. Few novels pay less attention to the rules of fiction than Zen and the Art of Motorcycle

surprise may be a better proxy for creativity than quality. A polished output is not necessarily creative, but a surprising one might be. Yet even sur

Much has already been written about parasocial relationships, and I am of the mind that they are a logical outcome of the death of God plus late capit

The honest assessment is that social media’s effects appear highly dependent on context, user characteristics, and platform design, creating both genu

If the media is fragmented, how would you define the fragment that you are inhabiting yourself?It’s interesting. Last week we talked with Flynn McGarr

Could you give me some examples of — I don’t want to say AI-safe or AI-proof — but the types of journalism that are going to be the most robust in the

ubiquitous connectivity and our media environments naturally lend themselves toward an influencer-and-fandom dynamic. If the system is built to inspir

In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but n

…and look. I think that it is perfectly reasonable for people to be normal music fans and to have a normal relationship to music. But…if you want to g