Live Digital
by Jessica Ryan and · updated 9d ago
Live Digital
by Jessica Ryan and · updated 9d ago
Jessica Ryan added 9d ago
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What was particularly fascinating, though, was that being in a live audience in the theatre (red line) led to higher highs and lower lows than watching in a small group (yellow line) in my lab. It was even more reduced when people watched the movie alone (brown line) in my lab. In fact, because of the scaling it looks like they flatlined but I can assure you, the peaks and troughs are present, they are simply greatly reduced in size.
Collective effervescence led to emotional enhancement, making the live performance with a big audience that much more impactful.
Jessica Ryan added 10mo ago
Short-form is critical for building audience, but long-form is critical for building engagement. In the context of today’s revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.
In order to imagine where the future is headed, let’s first lay out the three main steps of connection building to examine how the physical and digital worlds fare at each:
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